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Lambert goes on to stress that the experience that FECs provide often comes more from the staff than from the games or attractions: “What are we doing in the entertainment industry to help parents ease that pressure? Have you educated your staff on what these parents are feeling in terms of pressure and expectations when they are booking these parties? Many younger staff who do not have kids are not aware of how these parents are feeling or how to react to these feelings and guests.” The power of party games Taking this into account, Amber Lambert, regional sales representative for Betson Enterprises, asks: There can be a lot of pressure on the event organiser, for example a parent arranging a birthday party for their child, to create an above-and-beyond experience.

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Betson Enterprises, the amusement equipment, parts, and service distributor, has been sharing some top tips on how to create birthday parties and other events that will result in loyal guests who come back again and again.

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